PREMIER local dealership group Thames Motor Group has proudly renewed its sponsorship with national English hockey league side Bees Ice Hockey for a sixteenth consecutive year.

The new deal, which comprises three Thames sponsored cars from their Fiat, Abarth and Jeep brands is a continuation of Thames Motor Group’s (Slough) key investment and affiliation with the Bees.

Speaking in receipt of the new cars, Bees’ Bees Director of Hockey, Doug Sheppard said: “We are delighted that Thames Motor Group has decided to continue its fantastic association with the Bees and form an allegiance with the Sport.

“Ice Hockey has been central to the sporting success of Berkshire for many years, and, through our association with key suppliers and corporate sponsors like Thames Motor Group, it enables us to take the Sport to the wider community, whilst continuing to assist a number of important voluntary community organisations”

Sanjay Sobte, managing director at Thames Motor Group, said: “Our ongoing association with the Bees is not just testament to their success on the ice, but their involvement with the local community, which fits well with our own corporate social responsibility (CSR) programmes to raise awareness through sport.

“Bees Ice Hockey has a long and proud association with the local people of Berkshire, and Thames Motor Group is delighted to be part of the excellent reputation that it has built up with its community over the years,” added Sobte.

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About the Bees IHC:

Bees Ice Hockey were founded in 1987 and currently play in the highest level league of National Ice Hockey League, the Planet Ice NIHL National Division, the only nationwide league in the NIHL structure

Following the closure of the Bees home rink in Bracknell during COVID, the Bees now play out of the Slough Ice Arena and remain at the forefront of local sport in Berkshire and the surrounding area, as well as continuing to be a major player within the national league, which they were duly crowned champions of in 2007.

About Thames Motor Group:

Established in 1986, Thames Motor Group is a premier brand at the heartbeat of the automotive industry.  With showrooms on the Bath Road, Slough and Tunbridge Wells, representing Fiat, Abarth, Alfa Romeo, Jeep and Fiat Professional, the Thames brand remains a key driving force across the six unitary authorities of Berkshire – priding itself on its customer service and incentives alike on both its new and used cars and light commercial vehicles.

With Fiat financial services, there is also a number of funding plans available to suit buyers’ requirements, all of which help to make that all-important journey from A to B both a seamless and enjoyable experience.