Berkshire Bees Privacy Policy
Effective Date: 1st July 2024.
Introduction and Overview.
Bee Three Zero Ltd (t/a Berkshire Bees IHC), (“Bees,” “we,” “our,” or “us”) ”) recognises the importance of protecting the privacy of our online visitors, employees or other individuals of our business customers that use our Service (as defined below), or individuals who make purchases through our Service (collectively referred to herein as “you”). It is our intent to balance our legitimate business interests in collecting and using information received from and about you with your reasonable expectations of privacy. The following privacy policy (“Privacy Policy”) explains the way we collect, use, and share information about you as well as your rights and choices regarding such information. It applies to information collected from our website available at www.beesicehockey.com, our ticketing website avaialble at www.beesicehockey.ticketco.events/uk/en (the “Sites”), and our mobile device apps available from the Apple Store and Google Play Store, (“Mobile App”), and related services offered by Bees through the Sites and the Mobile App, (the Sites, the Mobile App and related services collectively referred to herein as the “Service”).
Processing of personal data by Bees is subject to European data protection law, such as Directive 95/46 or Regulation (EU) 2016/679, as transposed in the Member States of the European Union and European Economic Area. This Privacy Policy will describe:
Why Bees is processing your personal data.
What personal data Bees collects, stores and otherwise processes
Your rights regarding your personal data.
Our Service is intended for business customers. By using the Service, you agree to our Terms of Use and consent to our collection, use and disclosure practices, and other activities as described in this Privacy Policy. If you do not agree and consent, you must discontinue use of the Service.
Intended Audience for the Service
Our Service is offered to You as supporters of the Berkshire Bees Ice Hockey Club.
Legal basis for collection and processing of your personal data
The EU General Data Protection Regulation (GDPR) requires Bees to provide You with more information about the processing of yuor Personal Data.
The GDPR requires us to tell You about the legal ground we’re relying on to process any Personal Data about you. The legal grounds will typically be because:
you provided your consent;
it is necessary for to process purchases, requests or our contractual relationship;
the processing is necessary for us to comply with our legal or regulatory obligations;
the processing is in our legitimate interest as semi-professional ice hockey team.
Information Collection.
Bees collects personally identifiable information from you when you use the Service. This information is collected and stored electronically by our ticketing partner, TicketCo on our behalf. This information may be provided to us voluntarily by you, collected automatically by us from you, or provided to us from third-party sources as further explained in this Section 3.
Information You Provide.
We collect information about you when you use the Service, including information you provide when you register an account, purchase a ticket or contact our customer support. Such information includes
Contact Data, including your first and last name, email address, postal address, and phone number.
Content, including content within any messages you send to us (such as feedback and questions to customer support).
You may choose to voluntarily provide other information to us that we do not request, and, in such instances, you are solely responsible for such information.
Information Collected Automatically.
In addition, we automatically collect information when you use the Service.
Service Use Data, including data about features you use, pages you visit, emails and advertisements you view, the time of day you browse, and your referring and exiting pages.
Device Data, including data about the type of device or browser you use, your device’s operating software, your internet service provider, your device’s regional and language settings, and device identifiers such as IP address and Ad Id.
Location Data, including imprecise location data (such as location derived from an IP address or data that indicates a city or postal code level) and, with your consent, precise location data (such as latitude/longitude data).
We use various current – and later – developed tracking technologies to automatically collect information when you use the Service, including the following:
Log Files, which are files that record events that occur in connection with your use of the Service.
Cookies, which are small data files stored on your device that act as a unique tag to identify your browser. We use two types of cookies: session cookies and persistent cookies. Session cookies make it easier for you to navigate our website and expire when you close your browser. Persistent cookies help with personalizing your experience, remembering your preferences, and supporting security features. Additionally, persistent cookies allow us to bring you advertising both on and off the Service. Persistent cookies may remain on your device for extended periods of time, and generally may be controlled through your browser settings. To learn more about how we use cookies, please visit our Cookie Policy.
Pixels (also known as web beacons), which is code embedded in a website, video, email, or advertisement that sends information about your use to a server. There are various types of pixels, including image pixels (which are small graphic images) and JavaScript pixels (which contains JavaScript code). When you access a website, video, email, or advertisement that contains a pixel, the pixel may permit us or a separate entity to drop or read cookies on your browser. Pixels are used in combination with cookies to track activity by a particular browser on a particular device. We may incorporate pixels from separate entities that allow us to track our communications, bring you advertising both on and off the Service, and provide you with additional functionality, such as the ability to connect our Service with your social media account.
App Technologies, which are technologies included in our apps that are not browser-based like cookies and cannot be controlled by browser settings. For example, our apps may include SDKs, which is code that sends information about your use to a server. These SDKs allow us to track our communications, bring you advertising both on and off the Service, and provide you with additional functionality, such as the ability to connect our Service with your social media account.
Location-Identifying Technologies, which are technologies used to collect your location. For example, GPS, Wi-Fi, and Bluetooth may be used to collect precise location data when you consent to precise location tracking through our apps. Location data may be used for purposes such as verifying your device’s location and delivering or restricting relevant content and advertising based on that location.
For further information on how we use tracking technologies for analytics and advertising, and your rights and choices regarding them, see the “Analytics and Advertising” and “Your Rights and Choices” sections below.
Information from Other Sources.
We do not collect information from other sources.
Use of Information.
We may use the information we collect for any of the following purposes:
Operate and manage our Service, including your registration and account.
Perform services requested by you, such as respond to your comments, questions, and requests, and provide customer service.
Sending you technical notices, updates, security alerts, information regarding changes to our policies, and support and administrative messages.
Preventing and addressing fraud, breach of policies or terms, and threats or harm.
Monitoring and analysing trends, usage, and activities.
Conducting research, including focus groups and surveys.
Improving the Service
Conducting promotions, including verifying your eligibility and delivering prizes in connection with your entries.
Fulfilling any other business or commercial purposes at your direction or with your notice and/or consent.
Notwithstanding the above, we may use information that does not identify you (including information that has been aggregated or de-identified) for any purpose except as prohibited by applicable law. For information on your rights and choices regarding how we use information about you, please see the “Your Rights and Choices” section below.
Sharing of Information.
We share information we collect in accordance with the practices described in this Privacy Policy. The types of entities we may have shared information with or may share information with in the future include the following:
Merger or Acquisition. We share information in connection with, or during negotiations of, any proposed or actual merger, change of control, purchase, sale or any other type of acquisition or business combination of all or any portion of our business or assets (including without limitation in connection with any bankruptcy or similar proceedings), or a transfer of all or a portion of our business or assets to another party.
Security and Compelled Disclosure. We share information to comply with the law or other legal process, and where required, in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We also share information to protect the rights, property, life, health, security and safety of us, the Service or anyone else.
Notwithstanding the above, we may share information that does not identify you (including information that has been aggregated or de-identified) except as prohibited by applicable law. For information on your rights and choices regarding how we share information about you, please see the “Your Rights and Choices” section below.
Social Media and Technology Integrations.
We offer parts of our Service through websites, platforms, and services operated or controlled by separate entities. In addition, we integrate technologies operated or controlled by separate entities into parts of our Service. Some examples include:
Links. Our Service includes links that hyperlink to websites, platforms, and other services not operated or controlled by us.
Liking, Sharing, and Logging-In. We may embed a pixel or SDK on our Service that allows you to “like” or “share” content on, or log-in to your account through social media. If you choose to engage with such integration, we may receive information from the social network that you have authorized to share with us. Please note that the social network may independently collect information about you through the integration.
Please note that when you interact with other entities, including when you leave our Service, those entities may independently collect information about you and solicit information from you. The information collected and stored by those entities remains subject to their own policies and practices, including what information they share with us, your rights and choices on their services and devices, and whether they store information in the U.S. or elsewhere. We encourage you to familiarize yourself with and consult their privacy policies and terms of use.
Analytics and Advertising.
We use analytics services, such as Google Analytics, to help us understand how users access and use the Service. In addition, we work with agencies, advertisers, ad networks, and other technology services to place ads about our products and services on other websites and services. For example, we place ads through Google and Facebook that you may view on their platforms as well as on other websites and services.
As part of this process, we may incorporate tracking technologies into our own Service (including our website and emails) as well as into our ads displayed on other websites and services. Some of these tracking technologies may track your activities across time and services for purposes of associating the different devices you use, and delivering relevant ads and/or other content to you (“Interest-based Advertising”).
We also use audience matching services to reach people (or people similar to people) who have visited our Service or are identified in one or more of our databases (“Matched Ads”). This is done by us uploading a customer list to a technology service or incorporating a pixel from a technology service into our own Service, and the technology service matching common factors between our data and their data. For instance, we incorporate the Facebook pixel on our Service and may share your email address with Facebook.
As indicated above, vendors may act as our service providers, or in certain contexts, independently decide how to process your information. We encourage you to familiarize yourself with and consult their privacy policies and terms of use.
For further information on the types of tracking technologies we use on the Service and your rights and choices regarding analytics, Interest-based Advertising, and Matched Ads, please see the “Information Collected Automatically” and “Your Rights and Choices” sections.
Your Rights and Choices.
Account Information.
You may access, update, or remove certain information that you have provided to us through your account by visiting your account settings or sending an email to the email address set out in the “Contact Us” section below. Note that information can also have been transferred to the event organizer as part of their data ownership and requests must also potentially be directed to them.
If your personal data is being processed based on pursuing a legitimate interest of Bees, our customers or a third party, you have the right to object to the processing unless Bees or a third party has compelling legitimate grounds for the processing which override your interests, rights or for the establishment, exercise or defence of legal claims.
We may require additional information from you to allow us to confirm your identity. Please note that we will retain and use information about you as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Tracking Technology Choices.
Cookies and Pixels. Most browsers accept cookies by default. You can instruct your browser, by changing its settings, to decline or delete cookies. If you use multiple browsers on your device, you will need to instruct each browser separately. Your ability to limit cookies is subject to your browser settings and limitations.
Do Not Track. Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no industry consensus as to what site and app operators should do with regard to these signals. Accordingly, we do not monitor or take action with respect to “Do Not Track” signals. For more information on “Do Not Track,” visit http://www.allaboutdnt.com.
App and Location Technologies. You can stop all collection of information via an app by uninstalling the app. You can also reset your device Ad Id at any time through your device settings, which is designed to allow you to limit the use of information collected about you. You can stop all collection of precise location data through an app by uninstalling the app or withdrawing your consent through your device settings.
Please be aware that if you disable or remove tracking technologies some parts of the Service may not function correctly.
Analytics and Interest-Based Advertising.
Google provides tools to allow you to opt out of the use of certain information collected by Google Analytics at https://tools.google.com/dlpage/gaoptout and by Google Analytics for Display Advertising or the Google Display Network at https://www.google.com/settings/ads/onweb/.
The companies we work with to provide you with targeted ads are required by us to give you the choice to opt out of receiving targeted ads. Most of these companies are participants of the Digital Advertising Alliance (“DAA”) and/or the Network Advertising Initiative (“NAI”). To learn more about the targeted ads provided by these companies, and how to opt out of receiving certain targeted ads from them, please visit: (i) for website targeted ads from DAA participants, https://www.aboutads.info/choices; (ii) for app targeted ads from DAA participants, https://www.aboutads.info/appchoices; and (iii) for targeted ads from NAI participants, https://www.networkadvertising.org/choices/. Opting out only means that the selected participants should no longer deliver certain targeted ads to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., in connection with the participants’ other customers or from other technology services).
To opt out of us using your data for Matched Ads, please contact us as set forth in the “Contact Us” section below and specify that you wish to opt out of Matched Ads. We will request that the applicable technology service not serve you matched ads based on information we provide to it. Alternatively, you may directly contact the applicable technology service to opt out.
You may also limit our use of information collected from or about your mobile device for purposes of serving targeted ads to you through the Mobile App by going to your device settings and selecting “Limit Ad Tracking” (for iOS devices) or “Opt out of Interest-Based Ads” (for Android devices).
Please note that if you opt out using any of these methods, the opt out will only apply to the specific browser or device from which you opt out. We are not responsible for the effectiveness of, or compliance with, any opt out options or programs, or the accuracy of any other entities’ statements regarding them opt out options or programs.
Links to External Websites
Our Site, Mobile App or Service may contain links to third party websites. Any access to and use of such third party websites is not governed by this Privacy Policy, but is instead governed by the privacy policies of those third party websites, and we are not responsible for the information practices of such third party websites.
Children.
We do not knowingly collect or maintain personal information from any person under the age of thirteen. No parts of our Site, Mobile App or Service are directed to or designed to attract anyone under the age of thirteen.
Data Security.
Bees uses reasonable security measures designed to prevent unauthorised intrusion to the Service and the alteration, acquisition or misuse of personal information. Nevertheless, transmission via the internet is not completely secure and we cannot guarantee the security of information about you, collected from you, or submitted by you. We will not be responsible for loss, corruption or unauthorized acquisition or misuse of information that you provide or that we collect through the Service that is stored by us or our service providers, or for any damages resulting from such loss, corruption or unauthorized acquisition or misuse.
Changes to this Privacy Policy.
We reserve the right to revise and reissue this Privacy Policy at any time. Any changes will be effective immediately upon posting of the revised Privacy Policy. Your continued use of our Service indicates your consent to the Privacy Policy then posted. If the changes are material, we may provide you additional notice by email to your email address on file with us.
Contact Us.
If you have any requests, questions or comments about this Privacy Policy, our data practices, or our compliance with applicable law, please contact us:
By email : info@beesicehockey.com
